A little bit of a design post for you today…
The use of negative space in logos is pretty popular, and when done well, looks pretty special. Negative space is essentially when a design leverages the space left behind from the use of color to create a bigger or another image. Check out five great examples below.
Yoga Australia logo by Roy Smith Design
Knoll logo by NB Studio
Elefont logo by Logo Motive Designs
Guild of Food Writers logo by 300 million
Ogden Plumbing logo by Astuteo