Social Media Shoe

RFID is a technology used in many different scenarios and platforms, but how about a shoe? What can quickly become Big Brother and a ridiculous abuse of a simple concept is showcased in the video below. Social Media is a tool that consistently surprises me in how much it’s embraced, no matter how large the cost in terms of privacy is. Pretty soon there’ll be RFID in toilet paper, and you Facebook will have a status update.

‘Jim Stones just took a 23 sheet two ply shit. Bought to you by Purex’

RFID IN SHOES from Mikael Näslund on Vimeo.