TNT Wishes NBA fan a Merry Christmas

I’ve said it time and time again, few organizations get marketing right like the NBA and the networks that carry the sport. The league may still be a sham, even, after a lockout, but the commercial that TNT created to promote a new basketball season is nothing short of special. There have been so many commercials, taking on an old vs new style, but few have been executed so well, and to the level that this one has been done in terms of integration. The ‘Melo/Barkley, and Rose/Jordan, Ewing/Amare shots are slick as hell. Brilliant concept, footage, editing, backed with a moving track titled, ‘Live Forever’ by Drew Holcomb and The Neighbors.