Anchorman 2 may be the most anticipated movie of the year. The original is a movie that’s cherished by comedy fans all over, and you usually don’t go more than a week, without hearing a reference to the movie or one of its characters. For that reason alone, it makes perfect sense to use the star of Anchorman, Will Ferrell to pitch your products, or better yet, have Ron Burgundy pitch your products. That’s just what Dodge did to promote their new Dodge Durango, and the result is fantastic. Check out the roll of clips below, 60% of the time, you’ll laugh every time.

It Comes Standard

Ballroom Dancers

Staring Contest

Gumball Machine

Ride

Lie in Wait

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