For the longest time Apple approached the game as the new guy, pure, doing it for the right reasons, and asked consumers to hop aboard as it fought the evil empire led by William. My, how the times have changed.
There’s no doubt that Apple has become the one to beat, accessories are built to meet iSpecifications first. The iMac is slowly gaining more and more market share as people’s desktop computer. Don’t even get me started on their stranglehold on the mobile market, their ability to revitalize the tablet market, and then absolutely own it. Now, all of a sudden they’re being accused of all the same things Microsoft was. That Bill guy? He’s more committed to changing the world, and making it a better place, literally.
Want to see a company not ‘be different’ ? Rather fall in line with other big corporations in hiding their mistakes. There’s been a story circulating online about ‘customer K’, happens to be ‘friend K’ to I. K’s iPhone got stolen at some party, apparently you can’t leave a $500+ gadget at your table at a dinner party. You say duh, I say it’s a shame. Now, of course, it’s not Apples fault in the phone being stolen, it’s the motherless whore who likely took it. But, wait, you say, what about ‘find my iPhone’, you can track that thing via GPS, and send the phone a message no? Surely, K could get it back like that? Oh, she tried, and the police even got involved, and confronted the aforementioned hoor, but something happened our fearless crime fighters couldn’t predict. She said she didn’t do it, and despite GPS tracking, and everything else, she got away. And, they wonder why vigilante justice is so popular. It’s not just Steven Seagal movies, you know?
So, our friend K, decided to move on, and wiped her phone clean remotely, drunken messages, funny photos, high scores, little notes all gone. The painful, right thing to do. Move on right? Wrong. Her friends started to ask her why she wasn’t responding to their iMessages. It’s because her stolen phone was still receiving them, and registering as read. She got in touch with Apple technical support, who as helpful as they were, didn’t find a solution. K and Apple tried several things, including visiting Apple stores, resetting sim cards, passwords, smacking phones on their sides(maybe not that one). Apple also recommended to contact all the people on her address book, and give them an update. Right. Because that makes total, easy sense.
What finally worked was when Apple got the engineering team involved, and they remotely pushed code to the phone disabling the feature. How they did that, who knows. So, after all of this commotion, and a clear design flaw that could lead to an invasion of privacy, the issue of compensation came up. After some phone conversations, Apple agreed to send her an iPod touch. Not staggering compensation, but a clear admission of guilt. It’s not Apple’s fault that the phone got stolen, nor is it their fault that private content was shared. Where the issue comes in is the customers privacy would continue to be breached after the theft, because of a design flaw. They were reluctant to admit it, slow to fix it, and, not overwhelming in righting the wrong.